Last updated: July 24, 2026
Your pregnancy journey is deeply personal, and we treat it that way. This policy explains what Hello Belly (“we”, “us”) collects, why, who processes it on our behalf, and the choices you have. It applies to the Hello Belly website, web app and iOS app (the “Service”).
We collect only what the Service needs to work for you. We never sell your data, and we never share it for advertising. Chat content is processed by AI providers solely to generate your answers and is not used to train their models. You can delete individual “memories” — or everything — at any time.
Account. A private guest account is created on your device automatically. If you sign in with Apple or Google we also receive your name (if you share it) and email address from them — never your password.
Pregnancy & health information you choose to enter. Due date or current week, tracker entries (such as sleep, weight, symptoms, kicks), chat messages with the coach, checklist progress, favorite tips and names, meditation listening stats, and the short memory notes the assistant keeps to personalise answers (visible and deletable in Profile).
Photos. If you snap a meal photo for the food guide, the image is processed to analyse the meal. Photos are used for that answer — we don't use them for anything else.
Payment. Subscriptions are processed by Stripe (web) or Apple (iOS). We receive subscription status only — we never see or store your card number.
Device & usage. Basic technical data needed to run and secure the Service (device identifiers for your guest account, approximate timezone, push-notification tokens if you enable reminders, and standard server logs).
To provide and personalise the Service (your week, your content, your trackers), to generate AI answers with your context, to process subscriptions, to send notifications you asked for, to keep the Service secure, and to improve it. We do not use your personal data for third-party advertising, and we do not sell it — ever.
Chat replies, food-photo analysis and personalisation are generated by trusted AI providers processing only the context needed to answer you. Under our agreements with these providers, your content is not used to train their models.
We use a small set of service providers under contract, only for the purposes above: cloud hosting and database (Vercel, Neon), AI providers for chat and analysis, Stripe for web payments, and Apple / Google for optional sign-in and iOS billing. Each receives only what its role requires.
We keep your data while your account is active so your journey is there when you return. You can delete individual assistant memories in Profile at any time. You can request a full export or permanent deletion of everything we hold about you by emailing us — we'll complete deletion within 30 days.
Data is encrypted in transit (TLS) and stored in access-controlled cloud infrastructure. Sessions use signed tokens; sign-in is delegated to Apple and Google so we never handle passwords.
Depending on where you live (including under GDPR and CCPA), you have the right to access, correct, export, restrict or delete your personal data, and to object to processing. Contact us and we'll honour it — we don't discriminate for exercising your rights.
The Service is intended for adults and is not directed at anyone under 18. We do not knowingly collect data from children.
Our infrastructure is hosted in the United States. If you use the Service from elsewhere, your data is processed in the US under the safeguards described in this policy.
If we materially change this policy we'll notify you in the app before the change takes effect.
Privacy questions or requests: support@hellobellyapp.com